VIC GOVERNMENT WEIBO & WECHAT CAMPAIGNS

According to Australian Bureau of Statistics, Victoria’s Chinese ethnic population is growing rapidly in recent years. In order to better communicate with Chinese speaking audience, Publisher’s Internationale has helped Victoria State Government to launch various Chinese ethnic media (CALD) campaigns to deliver important messages via Chinese preferred social channels.

Publisher’s Internationale has helped Public Transport Victoria (PTV) to promote international student iUSEpass awareness among students by creatively translating and writing both Weibo messages and WeChat article series: Best Destinations to Travel with Myki. The campaign was a huge success with CTR of 0.53%.

Publisher’s Internationale has helped WorkSafe Victoria to promote safety awareness by sending out educational videos as Weibo Newsfeed Video Banner advertising. The campaign has reached more than 600,000 views in Victoria within a month with great feedback from Victorian Chinese audience.

Many other Victoria State Government departments including Victoria Responsible Gambling Foundation and Melbourne Metro have all chosen to use Publisher’s Internationale to deliver their messages to the Chinese audience on Weibo and/or WeChat.