According to Zenith’s Programmatic Marketing Forecasts (2019), an estimated US$98 billion of digital advertising budgets will be spent on programmatic media buying in 2020. In this digital trading convenience limited to digital inventory, or can these benefits extend to traditional media too?
Publisher’s Internationalé has developed Buy on Platform to modernise the transaction of print media, bringing with it programmatic capabilities never seen before. Here the company outlines how it has served local publishers and media agencies, and how it will transform to embrace other media and international territories.
With most social networks failing to bypass China’s so-called Great Firewall, one might be forgiven for assuming the country lacks a diverse social media landscape. And yet, China’s political context has catalysed a myriad of innovative startups, many of them set to reshape the globe’s social media ecology.
HOW CHINESE SOCIAL MEDIA PLATFORM WECHAT COULD BE THE FEDERAL ELECTION’S KEY BATTLEGROUND
NSW Labor leader Michael Daley’s “young Asians with PhDs taking our jobs” blunder cost him dearly in the recent NSW state election. His defeat also offered a taste of the crucial role the Chinese social networking platform WeChat could play in the forthcoming federal election.
AMERICAN EXPRESS SYDNEY-NIGHT MELBOURNE-LUNCH
American Express Centurion and Departures Magazines Drinks with International Editorial Director Thomas Midulla, September 18 @ Zephyr Sky Bar – a wonderful night of canape’s and champagne was enjoyed by all clients whom attended the annual Drinks with visiting International Editorial Director Thomas Midulla.