Alongside with Weibo newsfeed banners, the campaign was a great success. Medibank received great feedback from Australian Chinese communities and achieved more than 10,000 clicks on Weibo within 6 weeks.

Besides great campaign results on Weibo. Banners with QR code linking to individual Medibank sales members’ WeChat accounts, have been inserted in KOLs’ news updates, which enables viewers to directly talk to Medibank Chinese sales members on WeChat.

By running different creatives on both platforms, Publisher’s Internationale is able to provide more insights on Chinese communities needs and wants of insurance products, which will facilitate Medibank with future campaigns.

 Weibo App Welcome Placements Weibo Newsfeed Banner WeChat KOL Banner