FEDERAL GOVERNMENT CHINESE SOCIAL MEDIA CAMPAIGNS

Australian Federal Government has always looking for efficient ways to target Australian Chinese communities. With Publisher’s Internationale’s help, Federal Government to able to deliver messages via Publisher’s Internationale: Weibo and WeChat.

Publisher’s Internationale helped the Federal Government to send out the messages (in both image and video formats) via the Weibo advertising system generating more than 2 MILLION impressions in Australia within 30 days. The standard TVC unit attracted more than 108,000 views within 5 days and shared by more than 1,000 Weibo users.

Publisher’s Internationale organized 4 high quality Australian WeChat Key Opinion Leaders to include Domestic Violence campaign images in their daily updates.

Because of the huge success of Chinese social media domestic violence campaign, Publisher’s Internationale has been appointed to run many other Federal Government Chinese social media campaigns including Census and Fairwork Ombudsmen.