Ethnic – Chinese Social Media

Fortuna PI HAS WORKED WITH AGENCIES ON BURBERRY CAMPAIGNS FOR OVER TWO YEARS AND HAS MANAGED 7 BURBERRY CAMPAIGNS SO FAR. Text

The campaigns were mainly run around Chinese New Year (CNY) and Golden Week (first week of October) as these are the best times to reach Chinese audiences.

For the most recent CNY campaign in 2018, we ran a homepage takeover on the website of premium news publication South China Morning Post. We also supplemented the Weibo newsfeed with display activity as well as using home page pop-up ‘Welcome’ Ad on that was visible to users throughout the week of CNY.

The campaign was designed to celebrate Burberry’s collaboration with Chinese actor and musician Kris Wu as Burberry’s first ambassador to Chine.

The Weibo Newsfeed Ad received 109 likes, 5 comments and 3 reposts within one week. The Welcome Ads received over 1300 clicks and 0.97% CTR – very impressive numbers for the Australia market.