Our team of specialists will discuss your business objectives and the long term media Key Performance Indicators (KPIs) for your China strategy.
We assist with setting up relevant goals and you will work with a dedicated account management team to ensure that those goals are met.
We will explain, in depth, the nuances of each media option and subsequently, advise on the best course of action for each campaign.
This requires structuring a campaign appropriately, by using media in the correct strategic hierarchy.
We also ensure that your campaign meets all the regulatory guidelines set by each channel.
Choice of channel requires study and covers several media giants including Baidu, Weibo, WeChat, Douyin (TikTok), Toutiao and C-trip, to name but a few.
We also work with several Key Opinion Leaders (KOLs) and content specialists.