The world is currently confounded by America’s role in the global, political and economical dialogue. Donald Trump’s promise of a $30 billion investment towards the American infrastructure helped open up the dialogue for participation from gigantic global banks. Commonwealth Bank of Australia (CBA) recognized this opportunity immediately and approached Publisher’s Internationale to capitalize on this from a media perspective.
Keeping in mind the regulatory and compliance benchmarks, Publisher’s Internationale helped execute a meticulous research document and media campaign for CBA along with Forbes. A detailed survey taken by all infrastructural decision makers from across the Atlantic was transformed into a more consumer friendly report. This document was amplified across Forbes’ exclusive Csuite database and key social media channels.
CBA was able to see a brand lift and received quality leads from the entire research and media exercise.