BOP is a media scheduling system and trading platform for traditional media with digital bundle capability.

Along with Pi-rate, BOP forms a complete set of technology to buy traditional and digital media.


BOP is a media booking, scheduling and management tool for national, regional, and suburban print titles and their associated digital platforms.

With BOP you can easily build print media schedules across more than 1,000 publications covering multiple regions, with the ability to negotiate rates and terms with individual publishers via real-time chat.

BOP is a SaaS platform meaning no software installation is required.

You can upload your plans into our system simply and easily at click of button but still have the control and ability to make changes to your plan where necessary.


With BOP you issue booking orders directly to newspaper reps/media owners and receive confirmations directly once the bookings are confirmed.

More than 1,000 titles are covered by BOP and you can obtain media specs for each and every title.


Media schedules are automatically split ensuring each publisher is only sent their specific part of the schedule with their rates and other confidential information.

Team functions available for multiple staff to work on large schedules.

With BOP you also have the ability to reuse past schedules as templates for subsequent campaigns.


While you can access over 1,000+ publications and digital titles with a couple of clicks, it is also very simple to manage material instructions and post-analysis as we keep an electronic record of all dispatch orders and correspondence.

Furthermore, we record a full audit trail of all negotiations and chat transcripts.


Bespoke reporting for all levels within an organization.

Benchmarking tool to compare buying efficiency.

Driving performance marketing through proprietary integrated platforms.

BOP – Client Testimonial

Simon Grace
Head Of Australian Government
Partnership at UM at Um Australia

Jacquie Alley
Chief Operating Officer
The Media Store Australia