Ad Tech +

Buy on Platform (BOP), an Australian-built platform designed to programmatically transact print advertising. BOP has been developed over the last 6+ years, in co-operation with Publisher's Internationale, Universal McCann and The Media Store, the Australian media agency for Toyota. Both continue to use the platform for print buying. BOP was created to meet industry requirements and is supported by industry bodies The Media Federation of Australia and News Media Works Australia.

Pi-rate is a Demand Side Platform tailored to buy relevant audiences globally. The platform uses advanced AI to focus more on

• ad-relevant moments in audience lives;
• full transparency and state-of-the-art reporting;
• Brand safety through staying in control of publisher choice. Pi-rate offers unique deals with Pi represented publishers as well as access to several first , second and third party data sources.