About +

  • Founded as an independent media representation agency to service Australian agencies and clients buying international media.

  • Starts representing the worlds best media conglomerates and becomes the #1 multi representation company in Australia.

  • Becomes part of the Publicitas Global Network.

  • Starts digital journey with investments in digital technologies

  • Becomes an independent Australian headquartered company with offices in Sydney, Melbourne and Brisbane. Works with several clients and agencies direct.

  • Launches series of Ad Tech platforms:
    - BOP: Automated Print
    - PiRate: DSP
    - NativeX: Content
    - Chinese Social Media

  • Sets up offices in:
    Hong Kong, Singapore, India- Noida, Mumbai, Europe, China

  • BOP becomes the print industry platform, being accepted by publishers and used by Universal McCann (The Australian Government) and The Media Store (Toyota).

Publisher’s Internationale, formerly Publicitas Australia, established in 1988, is an Australian media company headquartered in New South Wales. The company is the media representative for Australian and international media conglomerates. Its long-established relationships, supported by sound financials gives the company a unique blend of access and advantage in global media.

With over 30 years of expertise in the media industry, Pi has an exemplary track record of having collaborated with leading global advertising agencies and clients to plan and buy international and domestic media.

Local offices around the world function as our local service points. Our team members have extensive experience in both the local and global media domains and can be relied on for accurate market planning and delivery based on a rigorous research-based understanding of cultures and markets.

Pi relies on its vast network of relationships in all its commercial transactions, with particular emphasis on key markets in China and India.

Pi offers a sophisticated mix of proprietary Ad Tech platforms, employing our distinctive custom built technology in partnership with preeminent media organisations.

Assisting advertisers – both agencies and clients – to execute sophisticated programmatic media buys.

Pi has developed BOP® (Buy on Platform), the very first real-time bidding and private trading platform for print media, providing agencies with instant access to print advertising inventory in an easy-to-use buying format. BOP was constructed with one fundamental aim – to make print advertising easier to buy in a digital age.

Our programmatic platform Pi-rate® is a sophisticated trade desk for full bandwidth of digital buying.

Contact us

Member of IAB

Member of ADMA

Official partner of Baidu – Australia and New Zealand