Chinese Consumers in Australia

Audiences with a Chinese background are a strong target market for brands and governments.

Pi has used all available data sources to give your clients a comprehensive way to communicate this audience using a research-backed mix of platforms in digital.

We provide integrated social media advertising, mainline media and linked marketing services, designed to reach out to Chinese speaking communities. Our 25-person team of strategists, analysts, and designers understand the unique cultural, regulatory and social sensitivities related to the segment. We help navigate you this segment helping to seize the ethnic opportunity for your clients

 

Pi-Rate

Our own programmatic platform, written in Australia, has a specific Chinese portal to give you comprehensive coverage of the entire segment.

 

WeChat

  • We use specific KOLs to communicate your message, in the form of advertorials or display advertisements.
  • We provide WeChat Moment ad offering, similar to Facebook’s newsfeed, and we will manage your advertising and management.
  • We help with Business WeChat account set-up and management.

 

Weibo

  •  We target younger audience including students between 18 to 35-year-old using Weibo Newsfeed and help set up and manage campaigns including video, geo-targeting Australia and/or China.
  • We provide the full suite of Weibo creative options including Weibo Mobile.
  • We can support your account set-up and management.

 

OUR CLIENTS

45 years of experience with Australia’s leading agencies and clients lead to trust and expertise. We have achieved extraordinary success in many Chinese social campaigns serving clients across various industries:

   LUXURY     Burberry, Tiffany, Gucci, Salvatore Ferragamo, Miu Miu, Dior, Elizabeth Arden

LUXURY Burberry, Tiffany, Gucci, Salvatore Ferragamo, Miu Miu, Dior, Elizabeth Arden


   BANKING     Westpac

BANKING Westpac


   AUTO     Honda, BMW, Infiniti, Ford Etheridge, Volvo, Mercedes Benz

AUTO Honda, BMW, Infiniti, Ford Etheridge, Volvo, Mercedes Benz


   TELECOMMUNICATIONS     Optus

TELECOMMUNICATIONS Optus


   HEALTH INSURANCE     Bupa, Medibank

HEALTH INSURANCE Bupa, Medibank


   REAL ESTATE / PROPERTY     Mirvac, Lendlease

REAL ESTATE / PROPERTY Mirvac, Lendlease


   TRAVEL     Virgin Australia, STG

TRAVEL Virgin Australia, STG

  And many more…

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